Music and tequila share a celebratory spirit—each is something to be shared with family and friends. In fact, the prolific Mexican mariachi artist José Alfredo Jiménez was instrumental in our evolution.
Among his vast discography is an iconic song called El Rey that served as the inspiration behind our name. In it, the legend sings I have no throne or queen, nor anyone who understands me, but I am still king. We heard this as a rallying cry for those staying true to themselves, and named our creation Tequila El Rey in honor of this dignified yet democratic spirit.
El Rey has also inspired others. In 2008, it was mentioned in a song called Superman by San Francisco Bay Area hip-hop musician Prohoezak. The song shot up the local charts and was later remixed with noted Bay Area rappers E-40 and San Quinn. Since the success of Superman we commissioned Prohoezak to produce a song exclusively for El Rey. The result is a dance floor groove you can't help but move to.
We hope to see a ton more from Prohoezak in the future—and look forward to collaborating with many more musicians and artists along the way.