El Rey is the obsession of a weary traveler who stumbled upon a taste revelation in a remote Mexican cantina. Poured from a humble jug, the spirit came to embody everything we feel tequila should be: exceptionally smooth, richly nuanced, and always a pleasure to drink.

We collaborated with the legendary Cascahuín Distillery in Jalisco, Mexico to recreate that magical flavor, using traditional methods to transform 100% blue agave into a decidedly suave tequila that is as rich and welcoming as the land and culture from which it hails.